
Ky Hoyle
A childhood ambition to become a missionary didn’t turn out quite the way her young self imagined, but Sh! founder, Ky Hoyle did grow up to be a woman on a mission.
She opened the UK’s first women’s ‘erotic emporium’ in the early 1990s, after a nightmarish failed attempt to buy a vibrator in London’s Soho. Established on £700, Sh! grew into a multi award- winning brand dedicated to women’s sexual wellbeing, revolutionizing the UK’s sex toy industry and leading a sea change in attitudes towards female sexuality.
A spirited advocate of female pleasure and desire, Ky is often to be found in the media and hosting or guesting on panels debates.